Facebook Ads Specialist & Performance Analyst

Conduct data analyses to develop or refine digital strategies using Meta ads. Selecting the right targeting, creative elements, and overall full-funnel campaign structure, while conducting constant performance analysis and focusing on target KPIs. This includes studying the customer journey to enhance relationship nurturing and achieve superior results. Key metrics such as Return on Ad Spend (ROAS), Return on Investment (ROI), Cost per Result (CPR), customer acquisition and retention are considered.