The CRM Guru

A highly strategic results-focused, customer-centric marketing contractor with accomplished multi-channel CRM & creative planning skills. In 2014 I set up my own consultancy business to work on short to mid-term CRM projects after spending 15 years in senior management roles. I am a serial high achiever possessing a passion for delivering personalised, relevant consumer experiences, while always putting the customer first. My specialist areas include segmentation modelling, campaign management, customer journey planning & subscription marketing, with a strong recent focus on start-up companies & SMEs. High profile clients include Three, PhotoBox, Shell, PayPal & Huel.