Website Analytics & Tracking Expert

We created a website which will be used to showcase our new content & act as a funnel between our subscription site and our social media, as well as promote our brand name to a much larger audience.

The site has 2 main purposes; to promote brand awareness and create sales of our subscription.
So we need a data, tracking & analytics expert to create a website analytics strategy and implementation plan that can help us collect data to achieve these results and reach our marketing goals.

Task description:

Create an analytics & tracking strategy & implementation plan, that addresses these questions:
– What data tracking platforms should we implement on our website?
– What data insights should we collect to help us generate the best content that creates results?
– How & what blocks on our website should we collect data?
– Can you suggest how we can use data to improve our social media to subscription funnel & website content?

Task length:
1-2 months, starting January

Results:
Represent your plan in a document and/or presentation with a clear and easy-to-execute implementation plan that a non-expert can achieve. Part of the work will include a small training to a member or 2 of our staff to understand the use of the platforms you have suggested.

To apply:
Please send your work experience, education and relevant examples of past work and records of successful data collection projects.