Social Media Specialist to Grow IG, TikTok, and YouTube

We are a company dedicated to empowering parents to support their child’s language development from birth to three years old. Our passionate team of experts believes in the power of early communication and its lifelong impact. We offer courses, resources, and a supportive community to guide parents through this crucial stage of development. We are seeking individuals who share our enthusiasm for supporting families during this crucial stage of growth and are committed to helping parents build a strong foundation for their children’s language and communication skills.

Role Overview:
We are seeking a part-time enthusiastic, creative, and talented Social Media Specialist to join our team. In this role, you will spearhead our social media presence across various platforms, beginning with Instagram, TikTok, and YouTube. Your primary responsibility will be to collaborate with the CEO to develop and execute strategic content that aligns with our brand and resonates with our community of parents. Success will be defined by growing our following on various social media channels, higher post engagement (viral posts etc.) and ultimately, by increasing organic leads. This role is currently 10-20 hours a week and offers a long-term engagement with the potential for full-time if successful. You are welcome to make your own schedule – as long as there is some overlap with the CEO and team during the regular work week.

Responsibilities:
– Develop and implement a content calendar for social media platforms, ensuring a consistent flow of engaging and relevant content.
– Create visually appealing graphics, videos, and other multimedia content using Canva, InShot, Descript, & other programs as needed.
– Draft compelling captions, descriptions, and social media copy that align with the brand’s voice, educate, and inspire parents.
– Analyze social media metrics, such as likes, comments, and engagement, to understand audience preferences and optimize content strategies.
– Stay up-to-date with the social media trends, platform updates, and best practices in content marketing.
– Collaborate with the CEO and team to ideate and execute content strategies that resonate with our community
– Participate in weekly team meetings to discuss content planning, brainstorm ideas, and provide updates.

Qualifications and Skills:
– MUST have proven experience with advanced social media strategy, trend analysis, and creating engaging content for social media platforms such as Instagram, TikTok, and YouTube.
– Proficiency in design tools like Canva
– Video editing experience, ideally through Final Cut Pro, Descript, InShot, and Instagram editing tools.
– Excellent written communication skills with impeccable spelling, grammar, and sentence structure.
– Ability to echo our brand’s tone of voice is essential.
– Knowledge of early childhood development, language acquisition, and interest in parenting is a bonus.
– Ability to work autonomously and manage time effectively.
– Eagerness to continuously learn and stay updated on marketing trends.

Software/Platforms we use:
(This is our tech stack – you don’t need to have experience with all of these, but we’d want you to be comfortable learning about and using these systems)
– Google Suite (Gmail, Drive, Docs)
– Slack
– Kit (formerly known as ConvertKit)
– Spiffy
– Circle Communities
– Webflow
– Leadpages
– Google Analytics
– Monday.com
– Canva

Benefits:
– Competitive compensation commensurate with experience
– Work-from-home opportunity
– Flexible hours
– Free access to our courses and community
– Opportunity for professional growth and development

Application Process:
To apply for this position, please share the following information:

1. Full name
2. Best email address
3. Location
4. Number of years of experience you have creating engaging content for various social media platforms (Instagram, TikTok, Facebook, YouTube)
5. Instead of a cover letter, please record a 2-minute video explaining why you are the perfect fit for this position and why you would love to work for our business. (Note: The video doesn’t need to be fancy at all. A selfie video with your phone is fine.)
6. Your resume in PDF format.
7. Please provide 2-3 examples of social media content you have created (graphics, videos, captions, etc.) that best showcase your skills and style.
8. Please include 1-2 examples demonstrating quantifiable social media growth you have achieved for previous clients. Please include metrics on follower growth, reach, engagement rates, etc.
9. Answers to the following questions:
– If you had to describe your working style in just five words, which words would you pick and why? (Provide a sentence or two for each word.)
– What social media trend or strategy are you most excited to implement?
– What’s one social media account or content creator you follow that effectively educates and inspires you?
– What’s one marketing-related podcast/social account/series you’d recommend?

We believe that diversity is a strength that enhances our ability to connect with and serve our community of parents and caregivers.
We are committed to cultivating an inclusive environment where every team member feels valued, respected, and supported. We welcome and encourage applications from individuals of all races, ethnicities, ages, gender identities, sexual orientations, abilities, and backgrounds.

We believe that by bringing together diverse voices and experiences, we can better understand and meet the needs of the parents and caregivers in our community.

We look forward to hearing from you.