SEO and SEM Specialist For a New Fashion Brand

We are a growing online fashion brand seeking a talented and experienced part-time SEO and SEM Specialist to join our digital marketing team. Our main objectives are to increase organic traffic, optimize our content strategy for better SEO performance, and lower our Customer Acquisition Cost (CAC).

Key Responsibilities:

Develop and implement SEO strategies to increase organic traffic to our website
Conduct comprehensive keyword research and analysis to identify high-value opportunities
Optimize on-page and technical SEO elements to improve search engine rankings
Collaborate with our content team to develop and implement a content strategy that boosts SEO performance
Perform regular SEO audits and provide recommendations for improvement
Monitor and analyze website performance using tools like Google Analytics and Search Console
Develop and oversee link-building strategies to improve domain authority
Provide guidance on SEM strategies to complement SEO efforts and lower CAC
Analyze and optimize existing paid search campaigns to improve efficiency and reduce costs
Stay up-to-date with the latest SEO and SEM trends, algorithms, and best practices
Provide regular reports on SEO performance, organic traffic growth, and CAC metrics
Collaborate with other teams (e-commerce, social media, etc.) to ensure cohesive digital marketing strategies

Ideal candidate will have experience working with fashion brands, and growing new brands to scale through marketing strategies and efficient implementation.